Bald Head Design Blog

Mobile Marketing

Posted on July 4, 2011 by Jeff Elder

Tonight we made a bold move. We removed our “join our email list” form from our website and replaced it instead with an option to sign up for our text updates. I have to be honest it was kind of weird. Partly because email marketing has been all we knew. But one thing we have learned is that technology is moving faster than light and as technology changes we need to be willing to take a honest look and make changes when change makes sense. For us this change makes perfect sense and we are ready and excited to see what happens. There is no denying that the mobile revolution is upon us and that there has been a major shift in which people interact with each other and with your brand. We need to pay attention as business owners. The cost is to great and if we sit around waiting to see what happens it will be to late. We need to embrace mobile marketing and learn how to use it to our advantage. Here we will take some time to talk about mobile marketing and our mobile marketing service. All of which played a major role in our decision to remove our email newsletter option from our website.

In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing:

“Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

We will not take time here to discuss all the options available to us in mobile marketing. Instead we will focus on one aspect of mobile marketing and that is using text messaging as a communication platform for delivering targeted marketing messages. Once a person opts in to receive your messages you can start sending coupons, event and/or company news, reminders, holiday greetings, alerts, or other time sensitive information directly to their mobile phones.

SMS (Text) messaging is the most prevalent form of mobile marketing. Studies show that 91% of the U.S. population are using some type of wireless device. And the percentage of those phones being capable of sending and receiving text messages is at 96%.

Our mobile marketing services help you distribute time sensitive information – right to your customers. And the success rate of your customers actually seeing your message is much greater with a read rate of 95% within the first 15 minutes. With mobile marketing using text messages you are sure to get your message out and read by your customers at a much faster rate. Get your message delivered to your customers right where they are -on their mobile devices. I do want to make one comment. By no means do I think that email marketing is dead -yet. It is still an option. However, it will be interesting to see what happens over the next few months and years. I am also curious to see how long it will take other Ohio web design companies to take the leap and to step up their mobile marketing game

If you are interested in finding out more about our full list of mobile marketing solutions please feel free to give us a call. We would love to hear from you. Also you may find our more about our text messaging service at http://izigg.com/baldheaddesign or to see it in action text “showmetext” to 90210. To subscribe to our iChannel text “baldheaddesign” to 90210.

Posted in Company News, Marketing Strategy, Technology

New Text Marketing Service

Posted on June 27, 2011 by Jeff Elder

We are happy to announce our new text marketing service. Today 69 million people text on a regular basis. And studies show over 97% of text messages are opened within 1 hour of receiving them. Now we can help you harness the power of text messaging. This means that you can now reach your customer base on their mobile devices with company news, promotions, links to your website or online videos. It has never been easier to keep your business in front of your customers.

 

Best of all this service is easy for both you and your customers. No more having them write down their information on a sheet of paper and then having to transfer that information from paper to computer. All your customer has to do is send a text message and they are automatically signed up to receive future texts from you. All you have to do is decide what you want to send out to your customers. It really is that easy.

 

Technology is ever changing and the ways in which we as business owners can stay connected with their customers becomes better and better. Text marketing in my opinion is one of the most exciting tools we have available to us as of yet. You cannot afford to miss out on this opportunity. Stay connected with your customers like never before using text message marketing and see this can do for your business!

For more information visit http://izigg.com/baldheaddesign.

 

Posted in Company News, Marketing Strategy, Technology

Introducing QR Marketing

Posted on May 12, 2011 by Jeff Elder

http://www.qrcodemarketingnow.comWe are happy to announce the launch of a brand new service here at Bald Head Design. We are introducing QR marketing services. We will dedicate our next blog post to the topic of QR codes and explain how they can help grow your brand and reach perspective clients right where they are. For more information you can visit our QR code marketing splash page at http://www.qrcodemarketingnow.com. You may also give us a call at 614-918-3131.

Look for our next post on QR codes coming soon.

Posted in Company News, Marketing Strategy

Social Media Seminar

Posted on February 14, 2011 by bald

It’s no secret that we live in a social media environment. Almost all major companies are sporting the Twitter and Facebook logos now one their websites and ads. Maybe as a business owner you have questions about this new marketing medium. What is social media? Do I really need to pay attention to it? Can it really help my business grow? Is it for small business or just the “big” ones? Social media can’t be ignored and it is something that business owners need to think long and hard on. Erick Qualman, author of the book Socialnomics said it best, “Businesses don’t have a choice on whether or not to DO social media, their choice is how well they DO it.”

We are excited to announce our upcoming social media seminar. In this seminar we will help you wade through the waters of this new and exciting medium. You will learn what social media is and why your business needs to implement it as part of your marketing strategy. We will give you steps you can take right away to start using Facebook to promote your business. You will learn some of the more advanced features of Facebook. You will also learn how to use video as another marketing tool.

Social Media 101:
Social Media and Your Business

March 3, 2011
7PM-9PM

Topics:

  • What Is Social Media and Why You Should Care
  • Using Facebook to Drive Traffic to Your Website
  • Video Marketing That Get’s Results

To register for this event call 614-918-3131.

Visit our seminar page for more information and seminar updates.

Posted in Company News, Social Media

Tips for a Good SEO Web Design

Posted on December 6, 2010 by Jeff Elder

Although social networking is what everyone is talking about these days, search engine marketing is still as relevant as it ever was. If anything, the content being produced by social media sites had increased the use of search engines as a way of cutting through the chatter to get to the information they are looking for. Although making sure your content is optimized to rank well in the search engines, having a good design created by an Ohio website design firm also plays a part in an effective search engine marketing strategy. Here are a few tips for making sure your web template is SEO friendly.

Appropriate Header Tags – Your Ohio website design company should incorporate header tags in the right places. In addition to structuring your content in a readable way, header tags tell a search engine what is the most important piece of information is on your site. For example, content between H1 tags dictate that it is the most important thing on the page. Therefore, the name of the site should be in between these tags. The titles of your articles should be inside of H2 tags and H3 tags and below should be used for headers in the sidebar and sub headers in your content.

Structure – It doesn’t matter if your sidebar is on the left or the right. The most important thing is how the content on your site is structured behind the scenes. The Ohio website design firm should code your template so that your articles load first and everything else afterwards. The reason for this is twofold. First, it will make it easier for the search engine robots to index your content. The second reason is that your visitors will be able to start reading your articles while waiting for everything else on your site to load into the browser screen.

Link Structure – Your site navigation should be structured in such a way that your web visitors are able to get to all of the pages on your website within one or two clicks. Not only does this make it convenient for your visitors but search engine robots find content by following links. If links to your articles are not easily accessible then it may not get indexed by the search engine. Put your most important links in a navigation bar and make sure the Ohio website design company creates a sitemap that lists all of the content on your site and links to it from the first page.

Posted in Tips & Techniques, Web Design